Sales Masterclass with Shannan Gove, Co-Founder of Rosterfy
Learn Shan's methodology to scoring deals with FIFA, UEFA and the Super Bowl
👋 G’day! I’m Reuben and welcome to a 🔒 pro-member-only edition 🔒 of the weekly newsletter. Each week I dig into the goals, habits, routines, and strategies behind the elite operators in the sports industry.

Before we begin, have you got your Meetup tickets?
They’re coming up quickly in Mid-November to Melbourne, Sydney, Brisbane & Perth. If you’re a SportGrad or SportsGrad Pro Member, you get a discount. And if you’re not yet a member, this is your exclusive opportunity to buy a Membership on the night. Check it out.
💸 Discount for members below! 💸
Meet Shannan Gove, Co-Founder of Rosterfy who sold his Saas product to FIFA, UEFA and the Super Bowl
Shannan Gove was just 19 years old when he Co-Founded Event Workforce Group which is now Spark Event Group, which provide a casual workforce to events like the Australian Open and Australian F1 Grand Prix. On the journey of building Spark, Shannan and his Co-Founder/Cousin, Bennett Merriman, stepped out to start building a new Saas product called Rosterfy, a Volunteer Management software.
Shan led the sales for Rosterfy from day dot, and it’s largely thanks to Shan that Rosterfy has dealt with the Super Bowl, FIFA, and UEFA over the last 7 years. He even sold me on the idea of selling a bit of SportsGrad to him in his co-founders so they could join the ride of building this Community around the world with their experience!
Anyway, the ability to sell is critical for any job and in this webinar, you guys are going to get a Masterclass from one of the best in the industry.
We cover:
Sales mentality and building fundamental confidence
Approaches to relationship building
How to craft and frame the perfect pitch meeting
How to never share a proposal way out of a client’s price range
The sales lifecycle and the mountain of work to do before you get in the room
Identifying and understanding prospects
Selling to people in other cultures
How to reframe and sell a solution that only covers part of the problem
And much much more
Check out the webinar recording with Shannan, upcoming events, and exclusive job opportunities below!
